Divide the Average Number of Likes on Posts Four Through Ten by the Total Number of Followers: Once you have the average number of likes in post four through ten, you divide that number by the total number of followers of the account, and you get the engagement rate.
How do you calculate engagement rate?
To calculate the real engagement rate of a post, you can use the following formula: the number of interactions divided by actual reach and multiplied by 100.
What is a good engagement rate on Instagram 2021?
According to an annual study by RivalIQ, the 2021 industry standard engagement rate (based on total followers) on Instagram is . 92% and when we looked closer at just the influencer industry the average is 1.42%.
What is engagement rate?
The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.
How much does Instagram pay for 1 million followers?
Mega-influencers (more than one million followers) make $15,356 per month. Still, among holders of accounts with between 1K and 10K followers, only 22.99% report making money, compared to 68.75% of accounts with 500K to one million followers.
What is a good post engagement rate?
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
What is average reach on Instagram?
In 2019, brands with over 200 thousand followers had an Instagram post reach rate of 13.8 percent and an Instagram stories reach rate of just 2.3 percent. In comparison, smaller brands with under 10 thousand followers had a post reach rate of 26.6 percent and a stories reach rate of 8.4 percent.
Who has the highest engagement rate on Instagram?
The Most Engaging Celebrities On Instagram
|Rank||Instagram handle||Engagement rate|
|#1||James Charles jamescharles||18.98%|
|#2||Jeffree Starr jeffreestar||11.10%|
|#3||Garret & Jessica Gee thebucketlistfamily||8.48%|
|#4||Virat Kohli virat.kohli||7.34%|
How do you calculate monthly engagement rate on Instagram?
Add the number of comments and likes on a post, then dividing by the number of followers. Then, multiply by 100 to get the percentage. In this example, the Instagram engagement rate is 16.8%, which is particularly high.
How is reach calculated?
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
What is YouTube engagement rate?
To calculate a channel’s YouTube engagement rate, add up the total number of likes, dislikes, and comments (in a selected time range) for all the channel’s videos, and divide by the total number of channel subscribers.