Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published. HootSuite says the average rate of engagement in 2020 was about 4.59%.
What is a good engagement rate?
Making Sense of The Numbers
Below is an industry standard guideline so you can benchmark results: Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate.
Is 10% a good engagement rate?
Here are what engagement rates mean according to Scrunch: … Good engagement rate: 1.64% and 3.48% High engagement rate: 3.48% and 6.67% Very high engagement rate: 6.67% and 10%
What is a good engagement rate on Instagram 2021?
According to an annual study by RivalIQ, the 2021 industry standard engagement rate (based on total followers) on Instagram is . 92% and when we looked closer at just the influencer industry the average is 1.42%.
What is a good engagement rate on Facebook 2020?
11. The average engagement rate per Facebook post is 0.27% In a 2020 study, it was found that the average engagement rate per Facebook post across all industries was 0.27%.
What is average engagement rate on YouTube?
Average engagement rates from mega-influencers hover around 0.008% (Twitter), 0.01% (Facebook), 0.7% (Instagram) and 4% (YouTube).
What is the best engagement rate on Instagram?
What is a Good Instagram Engagement Rate? Instagram is also a platform that achieves a relatively high rate of engagement. Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published.
Which age group uses Instagram the most?
59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram. According to one study, 17% of teenagers say that Instagram is the most important social media platform to them and 90% of users are under 35 years old.