Above 1% engagement rate is good. 0.5%-0.99% is average. Below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations – and in the process attract more compelling and engaging contributions from your community members.
What is a good engagement rate on Facebook 2021?
Global Facebook pages fan engagement rate 2021, by type of post. During the second quarter of 2021, the average Facebook page fan engagement with posts on a page was 0.11 percent. Status posts drew the highest level of engagement from page fans, having an interaction rate of 0.17 percent.
Is a 7% engagement rate good?
Making Sense of The Numbers
Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
What is a good engagement rate per impression?
Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published. HootSuite says the average rate of engagement in 2020 was about 4.59%.
Is Facebook losing users 2020?
This year, monthly US social network users will grow at less than half the pace of 2020. Facebook will experience its slowest growth ever in 2021 at just 0.8%.
Is Facebook still popular 2020?
In 2020, Facebook continues to grow, despite the continually rising popularity of TikTok and Instagram. In fact, over 2.45 BIllion people still log on to Facebook each month in 2020. … Midway through 2020, the average reach for posts to followers on a Facebook page was down to 5.5% of their Page’s followers.
What is engagement rate?
The engagement rate is a metric often used to track how actively involved with your content your audience is and how effective your brand campaigns are. Engaged consumers interact with brands through interactions such as “likes,” comments and social sharing.
What is average engagement rate on YouTube?
Average engagement rates from mega-influencers hover around 0.008% (Twitter), 0.01% (Facebook), 0.7% (Instagram) and 4% (YouTube).
How is reach calculated?
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).