Is 15% engagement good on Instagram?

In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile. … It’s an important metric to consider and should not be ignored when choosing influencers for your campaign.

What is a good engagement rate?

Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

What is a good engagement rate on Instagram 2021?

According to an annual study by RivalIQ, the 2021 industry standard engagement rate (based on total followers) on Instagram is . 92% and when we looked closer at just the influencer industry the average is 1.42%.

How much does Instagram pay for 1 million followers?

Mega-influencers (more than one million followers) make $15,356 per month. Still, among holders of accounts with between 1K and 10K followers, only 22.99% report making money, compared to 68.75% of accounts with 500K to one million followers.

Why is Instagram engagement so low?

If Instagram is only showing your content to 10% of your followers, then you’ll risk having lower engagement on posts you’ve worked hard on creating. … When your followers engage and use the app, Instagram takes notice and will share your account with other accounts, so your chances of gaining new followers increases.

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What’s more important reach or engagement?

Measuring engagement is primarily based on how compelling your post is to your target audience. And with higher engagement comes higher visibility (aka higher reach) for your posts.

Who has the highest engagement rate on Instagram?

The Most Engaging Celebrities On Instagram

Rank Instagram handle Engagement rate
#1 James Charles jamescharles 18.98%
#2 Jeffree Starr jeffreestar 11.10%
#3 Garret & Jessica Gee thebucketlistfamily 8.48%
#4 Virat Kohli virat.kohli 7.34%

Why is my Instagram engagement so low 2021?

There are a few possible reasons for this: they either have more time or they care more about the content they post. Most often, it’s both. Micro-influencers haven’t reached thousands of hundreds of followers yet, so they’re less famous, which leaves them with more free time to create better and more relatable content.

What time is Instagram most active?

The Best Time to Post on Instagram Each Day

  • Monday: 5AM.
  • Tuesday: 6AM.
  • Wednesday: 6AM.
  • Thursday: 5AM.
  • Friday: 6AM.
  • Saturday: 6AM.
  • Sunday: 6AM.
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