What is a good engagement rate for a campaign?

Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve.

Is a 7% engagement rate good?

Making Sense of The Numbers

Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.

What is a good engagement rate on Instagram 2021?

According to an annual study by RivalIQ, the 2021 industry standard engagement rate (based on total followers) on Instagram is . 92% and when we looked closer at just the influencer industry the average is 1.42%.

What is a good engagement rate on Facebook 2021?

Global Facebook pages fan engagement rate 2021, by type of post. During the second quarter of 2021, the average Facebook page fan engagement with posts on a page was 0.11 percent. Status posts drew the highest level of engagement from page fans, having an interaction rate of 0.17 percent.

What’s more important reach or engagement?

Measuring engagement is primarily based on how compelling your post is to your target audience. And with higher engagement comes higher visibility (aka higher reach) for your posts.

Do reels count towards engagement rate?

Engagement: There are so many figures out there on engagement rates, it’s difficult to make a direct comparison. However, one study found Reels achieve an average engagement rate of 2.7%, while another found that TikTok influencer engagement rates range from 5.3-9.4%, varying by follower count.

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What is YouTube engagement rate?

To calculate a channel’s YouTube engagement rate, add up the total number of likes, dislikes, and comments (in a selected time range) for all the channel’s videos, and divide by the total number of channel subscribers.

What is a good Instagram Story engagement rate?

While data varies based on the actual case study, most research indicates that the average branded engagement rate on Instagram hovers around 1.22%, though this varies heavily by industry.

Instagram: 9 Types Of Content That Get The Most Engagement

  • Food. …
  • Human faces. …
  • Landscapes and scenery. …
  • User-generated images. …
  • Animals. …
  • Behind-the-scenes. …
  • What’s trending. …
  • Videos. Now that Instagram has Stories, videos have become even more popular on the platform.
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